Located in Busselton, Vivid Travel approached Gumption to develop a brand that was dynamic, bold and engaging. Gumption worked with the company to create the name ‘Vivid Travel’ and also the statement ‘Brilliant Adventures’.
Vivid in name, and vivid in look – the brand is simple, bright and prominent. It gives a sense of movement, upwards and outwards in various directions. Based on a stylised ‘V’ the brand has a sense of a butterfly, suggesting freedom and travel to new places. The various colours suggest a diversity of options available for the traveller.
Overall the brand implies there is a brilliant world out there waiting to be discovered and experienced.
