It's what others have to say that really matters.

If you look in the dictionary you will see Gumption defined as “initiative; courage; resourcefulness; practical commonsense”. Gumption blends that practicality with care, respect, knowledge, intuition and focus. Backed up by strong skills in graphic design and brand management, this blend of life skills and creative skills is the sum of what we can offer to you.

Be it a brand, a publication, an advertising campaign, or an innovative design project – if Gumption partners with you then the results are always well considered, well managed, effectively planned and inspiring. We deliver results that are more than art, more than practical solutions but no less than you should expect.

But don’t take our word for it – see what others have to say…

In the words of our clients...


Gumption made it easy with a step by step approach on how to tackle the branding process, not only from a logistical but also from a cash flow point of view. The rebranding exercise went smoothly and was an exciting process; dealing with Gumption has been a pleasure. We feel that as we move forward in our business, the partnership we have formed with Gumption will continue to grow and prosper.

Gino Perrella
Armanti Tiles and Bathware


Gumption has proven to be one of the most productive, flexible, highly creative and quality assured companies I have ever worked with – which is why I kept coming back. Gumption goes out of their way to make sure every project runs smoothly with great results, offering spot on advice and assistance even after the project is finished. Their energy and enthusiasm astounds me. They actually listen to my ideas and just make them even better.

Julie Rawlings
Busselton Water


In a short time, Gumption gained an understanding of our complex business and continue to deliver products that are uniquely us. Gumption is highly creative, professional and flexible with an unwavering can-do attitude. They also think outside the square and deliver not just a product, but think beyond our requests and suggest solutions that we may not have otherwise considered. If you’re looking for design that is unique, professional and delivered on time and within budget, you can’t go past Gumption.

Lauren Lane
South West Catchments Council


It was very evident in my first meeting with Gumption that I had chosen wisely a company to lead us in our re-branding process. Craig’s personality is warm and his approach to clients is relaxed allowing us to feel safe and supported in outlining our goals and intentions for rebranding. He listened to the story of our school, understood the context and vision and then helped create an amazing brand. It was a brand that reflected the core values of our school, our school motto, our community and the strong sense of connection and unity that we needed to move forward as a school. Gumption’s influence and ideas brought to our school a new sense of pride and respect and ultimately changed the perception of our community towards the school culture, which had in the past not always been positive.

Gareth Palmer
(Former) Principal, Manjimup Primary School


Gumption have been extremely easy to work with and very clear and prompt communicators. We have had very few changes over the design process due to the clear questions outlined in the brief. Gumption was able to provide a whole school brief that outlined all of the possible use of future graphics, prompting the development in areas we had not considered. The work has been of a very high quality, with Gumption able to outline the potential needs of printers, web designers and related services in order to fulfil a comprehensive product. Through the brief Gumption was able to capture the essence of the school vision and provide a highly professional presentation that we were able to take to the school Board, School P&C, Staff and community. The end results have been extremely well received and we are thrilled with the final product and the quality of support provided throughout the process.

Lis Turner
Principal, Waggrakine Primary School


We are passionate about school vision and values and Gumption has played a pivotal role in assisting us to communicate consistently and coherently  to our community. One of the things that I have most appreciated is the capacity to really listen. This ability to hear both what is important to us in our hearts as well as our minds has enabled Gumption to develop school logos, website, flyers, and signage which have become highly effective symbols for communication with our community. Our school logo, for example, is embedded with a narrative which tells the story of who we are as a community and our shared expectations, hopes and dreams for our children. I am always appreciative of the time made readily available to myself to discuss any new venture or concept as this enables Gumption to not only respond very quickly but also to respond in a way which so succinctly meets our needs.

Steph McDonald
Principal, Makybe Rise Primary School


Gumption had an excellent knowledge of our target group and just seemed to get the project right from the beginning. The ongoing support we have received throughout the project has been well above what we would ever had expected. From the little inspirations emailed through to us to keep us going when things got tough to the constant progress updates the whole process has been extremely enjoyable.

Annette Owen & Renae Bernardi
Unzip Love Project


The quality of service provided by Gumption has always been excellent. The personal interest and pride Gumption take in their work was evident from the start and the questions asked were strategically framed to ensure they extracted as much detail as possible about our aims and needs. Gumption set about creating a branding package that united the key ideas and imagery together. The result was not just a logo, but a story that Gumption told that matched perfectly what the community had tried to articulate and provided a distinctive identity making us instantly recognisable in the wider community.

Will Davis
Principal, Oakwood Primary School


Gumption is very experienced in working in the ‘schools’ domain and has amazing talent in converting the intellectual, contextual and imaginative into graphic statements that are contemporary, ideally suited to the school and the community and visually superb. In every instance their end product has been outstanding. On each occasion that I have contracted Gumption, they have nailed the design first time. Imaginative, captivating, perfect fit and visually stunning are examples of comments around Gumption’s work by members of staff, School Boards, community and external stakeholders. Gumption’s communication is excellent, and they commit a great deal of time and effort in understanding the brief in terms of need, concept, context and audience and I have found them to be incredibly thorough, patient and engaged.

Noel Morgan
Principal, Aspiri Primary School