Villa Carlotta Travel had successful established itself as a leading travel provider for the senior’s market in Western Australia, mainly with over 65s.
Future opportunities for the organisation were apparent in the 50+ market which was seeking more ‘active’ tours.
It was agreed that the company should rebrand as ‘Villa’ and present themselves in a brighter, more dynamic way to this demographic.
A new look was created which was support with a range of ‘Discovery’ tours for the new market, and ‘Classic’ tours for the existing clientele.
